Starbucks has announced, as part of its major restructuring in how it does its business, the acquisition of the Ballard-based Coffee Equipment Company, maker of the $10,000 Clover single serving coffee maker.
This really chaps my hide because as a result of this move, Portland coffee roaster Stumptown Coffee Roasters will no longer be using the Clover at their locations.
A barista yesterday said that the company was no longer going to use the Clover (whose results I loved) and would be selling off the machines and going back to using french press pots.
I HATE Starbucks!!!!
Actually, I hate Stumptown for tossing out an exceptional way to showcase their coffees just because Starbucks bought the company that makes them – it’s a shallow and stupid decision, no doubt made on the basis of a knee-jerk, emotional reaction, and not out of how to best serve their customers.