Here’s a bit more background on the project from animation blog Cartoon Brew.
“We thought Oregon deserved better than just another travel ad,” said Wieden+Kennedy agency art director Nick Stokes. “So we turned to animation to try and capture its magic. We’re very proud of the work, and I’m honored to represent my home state in such a unique way.”
The spot depicts popular outdoor activities in Oregon like mountain biking the North Umpqua Trail, swimming at Trillium Lake, and hot air ballooning over Willamette Valley wine country.
Animation was produced by Psyop and Sun Creature Studio, with an original score performed by the Oregon Symphony.
Here is a side-by-side set of photos showing the settings that inspired the various scenes in the campaign.
A few weeks ago 50 members of the Oregon Symphony played a recording session at Arlene Schnitzer Concert Hall. It was for a new series of spots for Travel Oregon, a campaign titled “Only Slightly Exaggerated”. It’s a whimsical and Disney-esque Anime-inspired portrait of Oregon’s natural splendor, and it sounds pretty good, too. The score was composed by James Dooley and orchestrated by Tim Davies.